Raphael Zeder

Raphael Zeder is a Lecturer at the Lucerne School of Business (HSLU W), part of Lucerne University of Applied Sciences and Arts. He is affiliated with the Institute of Communication and Marketing (IKM), focusing on Digital Analytics, User Experience, and Applied Artificial Intelligence. His professional roles include ownership of zera digital GmbH, senior consulting at Oberholzer Digital GmbH, and academic coordination in continuing education.

• Education: MA in Business Administration (Uni St. Gallen, 2016), BA in Business Administration (Uni St. Gallen, 2014), Certificate in University Didactics (HSLU, 2023)

Research interests span generative AI in marketing, data-driven strategies, and UX management. Recent studies include analyses of generative AI adoption in marketing roles and privacy considerations in wearable technology. He received the 2023 Innovationspreis Lehre for innovative teaching methods.

Professionally, he balances academia with entrepreneurship and consulting, contributing to applied tech solutions in digital analytics and marketing strategy. His work bridges academic research with industry applications, particularly in leveraging emerging technologies like generative AI.