Douglas MacKevett

Douglas MacKevett is a Lecturer at the Lucerne School of Business (HSLU), affiliated with the Institute of Communication and Marketing (IKM). He holds roles as Co-Head of the MScBA Online Business & Marketing program and Head of Digital Learning Services, focusing on professional development for faculty. His research emphasizes Learning Technologies, Digital Luxury Marketing, and Generative AI applications in education.

Education:

• 2014: Hochschule Luzern – Excellence in Teaching
• 2000: The Open University, UK – MA in Education
• 1990: University of California, Santa Barbara – BA

Research & Teaching Focus: MacKevett’s work bridges educational innovation and digital transformation. He explores hybrid teaching methodologies post-Covid, AI-driven assessment systems, and digital luxury marketing strategies. Recent projects include analyzing student preferences in hybrid learning environments and the ethical use of generative AI in academic settings.

Publications Trends: His 15 most recent articles (2008–2025) highlight three core areas:

• AI Integration: Generative AI’s impact on education and marketing practices
• Hybrid Learning: Post-pandemic pedagogical strategies and student adaptation
• Assessment Innovation: Digital credential systems and plagiarism prevention

Awards:

• 2024: Publikationspreis HSLU for research on hybrid learning preferences
• 2023: Innovationspreis Lehre for educational excellence

Leadership & Projects: He leads the Luxury Innovation Bootcamp, organizes international forums like the World Innovations Forum, and moderates TEDxHochschuleLuzern. His work includes designing online courses and digital learning frameworks for faculty.

Professional Contributions: MacKevett serves on editorial boards, advises educational technology initiatives, and collaborates with institutions worldwide to advance digital pedagogy and luxury industry marketing strategies.