André Briw

André Briw serves as a Lecturer at the Institute for Communication and Marketing (IKM) within the School of Business at Lucerne University of Applied Sciences and Arts (HSLU), where he leads the MAS Brand and Marketing Management and CAS Brand Management programs. His industry experience includes senior marketing roles at Eichhof Getränke AG and Feldschlösschen AG.

His educational background comprises a Doctorate in Political Science (1993) and Business Administration degree (lic.rer.pol., 1987) from the University of Fribourg, and a Matura Type E from College Spiritus Sanctus, Brig (1982).

Briw's research centers on Brand Management and Marketing Communication, with significant contributions to Sustainability Branding and Consumer Behavior in environmental contexts. His projects include developing Bern's destination brand and supporting Uri Tourismus AG, reflecting applied expertise in regional marketing.

His publications (1989-2010) reveal consistent focus on Swiss retail dynamics, internationalization challenges, and marketing communication evolution. Key themes include scanner data applications in food retail and Delphi-based forecasting of marketing trends, demonstrating interdisciplinary engagement with retail strategy and technological adoption.

As an educator, Briw directs advanced studies programs (MAS/CAS) while maintaining industry connections through board roles at intelligentfood Holding AG and Raiffeisenbank Lucerne. His service projects for Central Swiss SMEs and tourism organizations highlight practical knowledge transfer beyond academia.