Adrian Aebi

Adrian Aebi serves as a Lecturer at the Institute of Communication and Marketing (IKM) within the Lucerne School of Business at the Lucerne University of Applied Sciences and Arts. He holds the position of Head of Associate Lecturer for Bachelor's and Master's Programs and specializes in business communication skills. His office is located in room IKM on the 2nd floor at Zentralstrasse 9, 6002 Lucerne, Switzerland.

Dr. Aebi earned his lic. phil. from the University of Bern in Modern German Literature, German Linguistics, and Philosophy, followed by a Dr. phil. from the University of Basel in German Linguistics. He has received a Certificate of Excellence in Teaching for his pedagogical contributions.

His research focuses on the intersection of communication theory and business practice, with emphasis on multimodal communication strategies, corporate communication, and effective presentation techniques. Recent work explores inclusive communication for social welfare contexts, trust-building through text design, and the integration of visual and textual elements in sustainability reporting. His research consistently bridges academic linguistics with practical business applications, demonstrating how communication principles can enhance professional effectiveness.

Aebi's publication history reveals a progression from foundational communication skills to specialized applications in business contexts. Early work focused on presentation and conversation techniques, while recent publications address digital communication, accessibility, and social responsibility. A notable trend is the increasing focus on inclusive communication practices and the application of communication theory to social welfare contexts.

• Publikationspreis der Hochschule Luzern – Wirtschaft 2012 für Wirkungsvolle Reden und Präsentationen. vorbereiten – halten – auswerten

Dr. Aebi leads research projects including 'Videotaped professional practice for the business world,' 'AI Supported MultiTouch for Range Images,' 'Smart social assistance information,' 'Nonverbal communication in virtual reality,' and 'Use of content strategies in Swiss companies.' He serves on the editorial board of the Schriftenreihe des Instituts für Unternehmensführung der Hochschule für Wirtschaft der Fachhochschule Nordwestschweiz FHNW and participates in academic review committees. His professional journey includes previous roles as a freelance copywriter (1998-2008) and lecturer positions at teacher training institutions in Bern and the University of Basel (2007-2013).