Adriana Ricklin

Adriana Ricklin is a Research Associate at Lucerne University of Applied Sciences and Arts, affiliated with the Lucerne School of Business and the Institute of Communication and Marketing. Concurrently, she is a PhD candidate at Eindhoven University of Technology's Department of Mathematics and Computer Science, researching sequential decision-making methods for e-commerce optimization under Professor Maurits Kaptein.

Education:

• PhD candidate at Eindhoven University of Technology (2024-present)
• MSc Applied Information & Data Science, Hochschule Luzern (2019-2022)
• BSc Business Administration, Hochschule Luzern (2015-2018)

Research Focus: Her expertise spans reinforcement learning, predictive analytics, and machine learning applications in sustainability-focused e-commerce. Key projects include Algorithmic Nudging for Sustainability, Sharing Potential Accelerator, and real-time sentiment analysis for brand reputation.

Publication Trends: Recent works demonstrate consistent focus on machine learning adaptations for consumer behavior prediction and sharing economy optimization, utilizing advanced methods like LSTMs and graph neural networks across e-commerce and peer-to-peer platforms.

Professional Engagements: Contributes to multiple HSLU research initiatives including Sustainable Consumer Advisor and AI-assisted talent acquisition projects, collaborating with teams at the Teaching & Research Institute for Data Science.