معرفی
Dr. Angela Cruz is an Associate Professor in the Department of Marketing at Monash University's Faculty of Business & Economics. She holds a PhD in Marketing from the University of Auckland and focuses on theories of consumption, marketing communication, and branding in liminal market spaces.
- Research Areas: Cultural boundaries (mobility vs. settlement, East vs. West), technological boundaries (human vs. machine), conceptual boundaries (consumer culture theory vs. mainstream marketing).
Angela's work bridges cross-disciplinary, poststructuralist, and critical methodologies, emphasizing qualitative approaches like hermeneutic analysis and visual methods. Her 2023-2024 publications examine topics such as cultural appropriation in consumer behavior, toxicity in online gaming, and luxury brand collaboration trends in China.
- Scientific Awards: Dean’s Award for PRME Education Excellence (2019), Dean’s Commendation for Equity and Diversity (2020), Best Paper at CCT (2019), ANZMAC (2014), and KSMS (2015).
She contributes to UN Sustainable Development Goals through research on cultural diversity, social inclusion, and responsible management practices, while co-leading studies on migrant consumer experiences, volunteer tourism, and service system complexities in healthcare.
