معرفی
Angela Tregear is a Professor of Marketing at the University of Edinburgh Business School, specializing in agrifood systems, rural development, and sustainability. With a career spanning academia and applied research, she has contributed to understanding stakeholder collaboration, territorial branding, and rural tourism impacts.
- Education: BA (Hons) in Marketing & French, University of Strathclyde (1991)
- MPhil in Marketing, University of Edinburgh (1993)
- PhD, University of Newcastle (2001)
Her research focuses on sustainable agrifood supply chains, producer cooperatives, origin branding, and rural tourism. Funded by the European Commission, ESRC, and UK government agencies, her work bridges marketing theory with environmental and societal challenges.
Angela’s publications reveal trends in rural economic development, social capital dynamics, and brand management strategies. Her methodological approach combines qualitative and quantitative analyses, including semi-structured interviews and national surveys.
- Awards: Recognized with one prize for her academic contributions
She has taught diverse marketing courses, emphasizing critical thinking about consumption’s ecological and social impacts. Her affiliations include the Marketing Leadership, Organisations and Society department at Edinburgh Business School.
