Marcel Zondag

Dr. Marcel Zondag is an Associate Professor of Marketing and Director of both the Supply Chain Management Program and the Food Industry Research and Education Center at Western Michigan University's Haworth College of Business. He concurrently serves as a Visiting Professor at the Institute for Marketing and Service Research at the University of Rostock, Germany. His academic background includes a J.D. from Erasmus University Rotterdam and MBA/Ph.D. degrees from the University of Tennessee.

Research focuses on supply chain integration, omnichannel retail strategies, shopper loyalty dynamics, and food value chain management. Teaching expertise spans food marketing, global business management, and supply chain management at the graduate level. Prior to academia, Zondag held 22 years of senior management roles in the aerospace and defense industry across Europe, Asia, and North America. He actively consults on customer experience optimization, sales management, and in-store execution in the food and consumer goods sectors.

His professional affiliations include leadership in academic programs and international collaborative research. No specific grants or awards are listed in the provided materials.