Chanaka Jayawardhena

Professor Chanaka Jayawardhena is a Professor of Marketing and Head of the Department of Marketing at the University of Surrey's Surrey Business School. He previously held academic roles at the University of Hull, Loughborough University, De Montfort University, and the University of Moratuwa in Sri Lanka. His research focuses on virtual marketplaces, digital technology's impact on consumer behavior, and organizational strategies for enhancing customer experiences through AI, AR, and digital platforms. He actively supervises PhD students and teaches across various levels, emphasizing practical insights and real-world applications. His work bridges academic rigor and industry relevance, with recent publications exploring eWOM 2.0, sharing economy externalities, and consumer-brand relationships via avatars.

Research interests include digital media engagement, service robots' societal impacts, and strategies for leveraging technology in marketing. His publications reflect a strong focus on consumer interaction dynamics, with notable contributions to understanding electronic word-of-mouth evolution, regulatory challenges in sharing economies, and avatar-based brand strategies. Teaching philosophy emphasizes adaptability to student needs and integration of research into pedagogy.

• Roles: Chair in Marketing, Member of Senior Management Team
• Research Themes: Virtual Marketplaces, Digital Consumption, Technology-Driven Strategies
• Key Publications: Over 50 peer-reviewed articles since 2001, with recent emphasis on digital marketing and consumer behavior.

Supervision involves mentoring PhD candidates on topics aligned with his research areas, fostering academic innovation and industry collaboration.