معرفی
Tom Chen is an Associate Professor in Business at the Canberra Business School, University of Canberra. His research focuses on marketing, consumer behavior, service management, and healthcare innovation. He has published extensively on topics like customer engagement, value co-creation, service dominant logic, technology adoption, and healthcare service frameworks. His work bridges theory and practice, addressing issues such as consumer gratitude, vulnerable populations, and digital health interventions.
Research Interests
- Value co-creation dynamics in service systems
- Consumer engagement strategies across digital platforms
- Healthcare service innovation and blended human-technology systems
- Brand evangelism and emotional consumer responses
- Social media impact on vulnerable consumer populations
Recent Trends in Articles
Recent work emphasizes healthcare service innovations (e.g., eHealth interventions, blended human-technology systems), digital platforms' role in well-being (virtual communities, corporate social media), and theoretical advancements in co-creation frameworks. There's also strong focus on psychological ownership dimensions in service design and the impact of consumer emotions like gratitude on service access.
Advising & Grants
Accepts PhD students in marketing and consumer behavior. Active in cross-disciplinary projects including EU-funded health initiatives (EMPOWER project) and platform economy research. Collaborations span healthcare, technology, and organizational domains.
