معرفی
Naomi F. Dale is a Professor of Management at the University of Canberra, with a research focus on tourism, social media, and consumer behavior. Her work explores the intersection of digital technologies with physical service environments and educational tourism.
Research Interests
Her research spans tourism management, social media's role in service experiences, gender dynamics in digital spaces, and curriculum alignment in tourism education. Key themes include anthropomorphism in chatbots, constraints on educational travel, and the social media tourist gaze.
Publications
Recent work examines chatbot-assisted service value creation (2025), rapport in AI-driven retail (2024), and social media's disruption of physical tourism experiences (2023). Earlier studies address school excursion tourism, gendered travel preferences, and learning outcome semantics.
Collaborations
Regularly collaborates with researchers like R Johns (University of Canberra) and MI Khan on service experience design and digital marketing topics.
