معرفی
Monia Melia is a Researcher at the Department of Law, Economics and Sociology (University of Calabria). She specializes in marketing strategies, digital platforms, and social innovation. Her work bridges business practices with societal challenges, focusing on topics like value co-creation, healthcare ecosystems, and sustainable development. In 2025, she received the Marketing Award for her contributions to the field.
Research interests include digital technologies' role in transforming healthcare services, social innovation frameworks, and the integration of circular economy principles into experiential marketing. Her studies also explore gender diversity in corporate governance and its impact on R&D investments in the technology sector.
Her articles analyze innovative business models, digital tools for social purposes (e.g., volunteering ecosystems), and the transformative potential of technology in aging populations (silver economy). She has collaborated on projects involving SMEs, healthcare institutions, and cultural organizations, emphasizing practical applications of academic research.
- Key Projects: Frameworks for service innovation, digital platforms for volunteering, and value co-creation in healthcare.
- Awards: Marketing Award 2025.
- Teaching: Courses in Marketing, Management, and Business Strategy at the University of Calabria.
