Joona Keranen

Associate Professor Joona Keränen holds a dual role as an Associate Professor at RMIT University's Graduate School of Business and Law and a Visiting Associate Professor at LUT University's School of Business & Management (Finland). His primary affiliation is with RMIT's Management Department, where he also serves as a Vice Chancellor's Senior Research Fellow. His research focuses on value-based selling strategies, B2B marketing dynamics, and stakeholder value creation in sectors like circular economy, cleantech, and healthcare.

Dr. Keränen has extensive industry collaboration experience, leading large-scale international projects and advising B2B firms. His work bridges academia and practice, emphasizing digital transformation in sales processes and multi-stakeholder value frameworks. Notable accolades include the 2021 RADMA Best Paper Award (Digital Transformation Track) and multiple Research Excellence Awards from RMIT.

His teaching and supervision span value-based procurement, shared value creation, and social impact in B2B markets. He actively mentors junior scholars and supervises PhD candidates across global networks. Key platforms include the Global Business Innovation Enabling Capability Platform and the Business and Human Rights Centre (BHRIGHT).

Research trends in his publications address digital sales technologies, open innovation ecosystems, and circular economy platforms. Articles often analyze tensions arising from technology adoption, ethical considerations in B2B relationships, and cross-cultural sales dynamics. His work consistently emphasizes actionable insights for firms navigating complex stakeholder environments.

• Awards: 2021 RADMA Best Paper (Digital Transformation), 2020 RMIT Research Excellence (College & Graduate School), 2018 ANZMAC Best Paper (B2B Marketing)
• Industry Roles: Senior Advisor to B2B firms, Keynote Speaker at Industry Events
• Collaborations: LUT University, Global Business Innovation Platform, BHRIGHT Centre