معرفی
Cherniece Plume is a Lecturer in Digital Marketing at the CBL School of Management. Her research focuses on the intersection of extended reality (XR), consumer behavior, and digital marketing strategies. She has published extensively on topics such as immersive technology applications in fashion retail, hedonic motivation in consumer decisions, and the psychological impact of social media on purchasing behavior.
Her research outputs include peer-reviewed books and conference papers analyzing XR's role in driving consumer engagement and measuring behavioral intentions. Notable works include Extended Reality in Marketing: Theoretical Foundations and Practical Applications (2026) and Fast Fashion Mobile Applications: Exploring the Role of Emotions on Behavioral Intention (2024).
Plume collaborates with international researchers on projects exploring technology adoption in marketing and the ethical implications of digital consumer interactions. Her work emphasizes practical applications of emerging technologies in real-world business scenarios.
