معرفی
Hong Chen is a Doctoral Researcher in the Technical-Economics Doctoral Program, focusing on the intersection of Virtual Reality (VR), Augmented Reality (AR), and Extended Reality (XR) technologies with electronic commerce and user experience design. Their work explores how immersive technologies influence consumer behavior, emotional responses, and satisfaction in digital sports platforms and e-commerce environments.
- Research Areas: Virtual Reality, User Experience, Emotional Experience, Extended Reality, E-commerce Technologies
- Key Collaborations: Co-authorship with Professors Li and Han on VR sports studies, and Dr. Pirkkalainen on XR in commerce
Recent studies include analyzing fear's dual impact on user satisfaction in immersive VR sports, the role of gratifications in VR sports engagement, and literature reviews on XR's influence in e-commerce. Chen's work combines empirical studies with computational methods like topic modeling to uncover trends in digital sports and consumer behavior.
Publications span peer-reviewed journals (e.g., International Journal of Human-Computer Interaction) and conferences such as Hawaii International Conference on System Sciences and Wuhan International Conference on E-Business.
