معرفی
Dr. Evert de Haan is an Associate Professor of Marketing at the University of Groningen's Faculty of Economics and Business. He holds a PhD from the same university and previously served as an Assistant Professor at Goethe University Frankfurt. His research focuses on digital marketing, data analytics, and customer relationship management, with a particular emphasis on marketing attribution, ad blocking, customer journey analysis, and unstructured data utilization. He has published in top journals such as the Journal of Marketing and Journal of Retailing.
De Haan is an Associate Editor at the Journal of Business Research for the Interactive Marketing and Social Media track, and chairs the EMAC Special Interest Group on Digital Marketing. His work addresses topics like the effectiveness of online/offline advertising, customer metrics, and machine learning applications in marketing strategy.
He teaches courses in Digital Marketing Analytics, Data Science Methods, and Customer Experience Management. His research has been recognized through collaborations with institutions like the Goethe University and industry partnerships exploring marketing mix modeling and energy market dynamics.
