معرفی
Prof. Tammo H.A. Bijmolt is a Full Professor and Chairman of the Department of Marketing at the University of Groningen's Faculty of Economics and Business. He holds the title of Director of the Groningen Digital Business Center and has served as a Visiting Professor at the University of Hamburg (part-time). His research focuses on consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis. He has authored over 130 peer-reviewed articles, including in top-tier journals like the Journal of Marketing Research and Journal of Consumer Research, earning multiple best paper awards.
- Education: PhD (cum laude) from University of Groningen (1996), MSc in Quantitative Business Economics (cum laude, 1991).
- Leadership Roles: Former Director of Research Institute SOM (2009–2015), current President of EMAC (European Marketing Academy), and board member of EIASM.
His research interests span empirical generalizations in marketing, with emphasis on loyalty program effectiveness, multi-unit promotions, and digital marketing dynamics. Notable contributions include frameworks for analyzing customer behavior in omni-channel environments and meta-analyses on marketing strategy impacts. He advises companies like DVJ Insights and has contributed to legal cases involving market research.
Teaching focuses on advanced marketing research methods, multivariate analysis, and customer analytics at both graduate and executive levels. He has been honored with awards for teaching excellence, including the 1998 Best Teacher Award at Tilburg University.
