Tammo Bijmolt

Prof. Tammo H.A. Bijmolt is a Full Professor of Marketing Research and Chairman of the Department of Marketing at the University of Groningen's Faculty of Economics and Business. He holds additional roles such as Director of the Groningen Digital Business Center and former Director of the SOM Research Institute. His expertise spans consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis.

Education: PhD in Marketing (cum laude, 1996) and MSc in Quantitative Business Economics (cum laude, 1991), both from the University of Groningen.

Research focuses on marketing methodology, consumer behavior in digital contexts, and loyalty programs. Notable awards include the 2022 Best Paper Award (Journal of Interactive Marketing) and the 2017 Emerald Literati Award.

Advising over 20 PhD students and overseeing grants such as NPG funding for digitalization projects. Active in leadership roles with EMAC and EIASM, and consulting with firms like DVJ Insights and Unilever.

Labs/Teams: Leads the Groningen Digital Business Center and collaborates with the SOM Research Institute.