معرفی
Dr. Alec Minnema is a Lecturer in Marketing Analytics and Data Science at the University of Groningen's Faculty of Economics and Business, Department of Marketing — Management. He holds a PhD and has expertise in data-driven marketing strategies and consumer behavior analysis. Concurrently, he serves as Chief Data Officer at Prime Retail and Trade Solutions, applying his academic insights to industry challenges.
Education
Completed his doctoral studies at the University of Groningen (2017), focusing on retail and consumer behavior dynamics. His academic work integrates quantitative methodologies with marketing theory.
Research Interests
Focuses on customer value frameworks, product return management, loyalty program effectiveness, and the impact of digital reviews on consumer decisions. His work bridges academic research with practical retail strategies.
Professional Activities
- Chief Data Officer at Prime Retail & Trade Solutions
- Active researcher with publications in Journal of Retailing, International Journal of Research in Marketing, and others
- Contributed to the development of industry-relevant marketing frameworks
Awards & Grants
No specific awards or grants mentioned in the provided texts.
Labs & Teams
Affiliated with the SOM Research School at the University of Groningen for academic collaborations.
