معرفی
Auke Hunneman is an Associate Professor in Marketing at the University of Stavanger, affiliated with the UiS School of Business, Department of Innovation, Management and Marketing. His research bridges marketing theory and applied analytics, with a strong emphasis on retail performance, consumer behavior, and international entrepreneurship.
His research interests span key areas in modern marketing, including retail management, consumer satisfaction and loyalty, spatial modeling of store performance, brand perception through packaging design, and the internationalization strategies of new ventures. He employs advanced quantitative methods, particularly spatial econometric models, to analyze consumer and retail dynamics.
The trend in his recent publications (2015–2023) reveals a sustained focus on understanding how store design, location, competitive environment, and macroeconomic factors like consumer confidence influence retail outcomes. His work often combines theoretical rigor with practical relevance, targeting both academic journals and industry-facing platforms like BI Marketing Magazine.
While no formal scientific awards are listed in the provided materials, his consistent publication record in high-quality international journals such as Journal of Retailing, International Business Review, and Journal of Business Research underscores his scholarly impact.
Hunneman actively collaborates with leading researchers including Peter Verhoef, Tammo Bijmolt, and J. Paul Elhorst. He has contributed to research projects funded by or reported to entities like Innovation Norway, indicating engagement with public sector initiatives. He frequently presents at major academic conferences such as EMAC, AMA, and SMS, contributing to the advancement of marketing science.
He has participated in dissemination activities and research seminars at institutions like Melbourne Business School, suggesting an active role in academic knowledge exchange. While specific advisees are not listed, his co-authorship with doctoral candidates and researchers implies involvement in mentoring and collaborative research teams.
