معرفی
Shunyao Yan is an Assistant Professor of Marketing at Santa Clara University’s Leavey School of Business. She holds a B.S. from Nanjing University, China, and an M.S. and Ph.D. from Goethe University Frankfurt, Germany. Her research focuses on content monetization, digital advertising, and ad blocking, with publications in top-tier journals like the Journal of Marketing Research and Journal of Service Research. Her recent work examines the impact of ad blockers on news consumption and utilizes argument mining techniques to enhance service strategies.
Education:
- Ph.D. and M.S., Graduate School of Economics, Finance, and Management, Goethe University Frankfurt
- B.S., Nanjing University, China
Research Interests: Shunyao explores how organizations can optimize digital advertising strategies while addressing challenges like ad blocking. Her work combines marketing theory with computational methods to analyze consumer behavior and service improvement through textual analysis and data-driven insights.
Articles Trends: Her 2022 publications highlight the intersection of technology and consumer behavior, emphasizing the role of argument mining in service optimization and analyzing the societal implications of ad-blocking technologies on media consumption. These studies bridge marketing practice with computational methodologies.
Awards/Grants: No specific awards or grants mentioned.
Labs/Teams: No lab affiliations explicitly stated.
