معرفی
Dr. Federico de Gregorio is an Associate Professor in the Department of Marketing at the University of Akron's College of Business. With a PhD from the University of Georgia, he has been active in academia since 2005.
- Research Focus: Creativity, product placement, digital marketing, and AI in marketing
- Email: degrego@uakron.edu
His research explores the intersection of creativity and marketing effectiveness, with recent work examining ad blocker usage predictors, pseudo-reviews, and digital consumer behavior. He has published in top journals including the Journal of Advertising and International Journal of Advertising.
Selected article trends show specialization in:
- Consumer perception of creative content
- Digital advertising challenges
- Product placement across media
- Social media advertising avoidance
- Cultural marketing dynamics
- Advertising measurement metrics
Scientific recognition includes:
- 2021 Dean's Research Excellence Award
- 2014 Journal of Advertising Reviewer Award
He serves on multiple editorial boards and university committees including the Retention, Tenure, and Promotion Committee and the COB Research Advancement Committee.
Federico de Gregorio در سایتهای دیگر
جستوجوهای مرتبط
شاید اینها هم برایتان مناسب باشند
Alexa FoxUniversity of Akron · دانشیار- SSydney ChinchanachokchaiUniversity of Akron · دانشیار
Federico GiordanoUniversity for Foreigners of Perugia · دانشیار- CChang Dae HamUniversity of Illinois Urbana-Champaign · استاد
Chris HackleyRoyal Holloway, University of London · استاد- PPratik ShahCalifornia State University, Fresno · استادیار