معرفی
Dr. Alexa Fox is an Associate Professor in the Department of Marketing at the College of Business, The University of Akron, where she teaches undergraduate and graduate courses in Social Media Marketing, Digital Marketing, and Consumer Behavior. She earned her Ph.D. in Business Administration (Marketing) from The University of Memphis, and holds an MBA and BBA from The University of Akron.
- Ph.D., Business Administration (Marketing), The University of Memphis
- M.B.A., The University of Akron
- B.S.B.A., The University of Akron
Her research centers on digital marketing, online privacy, and sharenting, with a focus on how consumers, particularly parents, share children's information online. She investigates the psychological and emotional dimensions of consumer behavior through physiological measurement and explores the ethical implications of digital marketing practices. Her work bridges marketing, public policy, and consumer well-being, with a strong emphasis on responsible research.
The recent publications of Dr. Fox reflect a cohesive and impactful research agenda centered on digital consumer behavior, privacy, and emotional responses. Her work spans topics such as sharenting, AI in consumer products, ad blockers, social media fatigue (e.g., Fexit), and bereavement marketing. These studies employ diverse methodologies including physiological measurement, surveys, and content analysis, and are published in high-impact journals across marketing, psychology, and policy.
Dr. Fox has received numerous scientific honors, including:
- The University of Akron’s 2024–2025 Outstanding Researcher—Early Achievement in Research Award
- College of Business Dean's Service Excellence Award (2025)
- Best Reviewer Award, International Journal of Advertising (2023)
- AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2022)
- Dean’s Research Excellence Award (2020)
- Outstanding Paper, Journal of Consumer Marketing (2019)
She has secured multiple research grants, including principal investigator roles on projects related to sharenting and children's digital well-being, funded by The University of Akron and the Association for Consumer Research. She mentors students and serves as Faculty Advisor for honors programs and student organizations. Her service includes leadership in curriculum development, faculty mentoring, and university committees.
Dr. Fox is actively involved in academic and public discourse. She serves on the editorial review boards of five top marketing journals, including the Journal of Public Policy & Marketing and Journal of Marketing Education. She also contributes to public understanding through media engagements with Forbes, PBS, and The Washington Post on topics like sharenting and digital privacy.
