معرفی
Dr. Ini Vanwesenbeeck is an Assistant Professor at the Department of Communication and Cognition, Tilburg School of Humanities and Digital Sciences, Tilburg University. Her research focuses on minors' interactions with persuasive media, particularly influencer marketing, children's digital media usage, and consumer behavior. She holds a PhD from Antwerp University (2016) and has led interdisciplinary projects like the VLAIO-SBO AdLit initiative. Her work addresses ethical concerns in digital communication, including children's privacy and the impact of social media influencers on health and well-being.
- Education: PhD in Communication Sciences (Antwerp University, 2016)
- Key Projects: AdLit (VLAIO-SBO), Momfluencers' Privacy Research
Research interests include advertising literacy, digital health communication, and the psychological impacts of social media influencers. Recent work examines the role of influencers in health promotion and the ethical dilemmas of 'sharenting' practices.
- Awards: Beste Conference Paper Award (20022), Best Paper Award (American Academy of Advertising, 2022)
She advises on grants related to children's online privacy and collaborates with academic centers like the Academic Collaborative Center for Digital Health & Mental Wellbeing. Her contributions span peer-reviewed journals and conferences, emphasizing societal implications of digital technologies.
