معرفی
Dr. Hilde Voorveld is an Associate Professor at the University of Amsterdam's Faculty of Social and Behavioural Sciences, affiliated with the Department of Persuasive Communication. Her research focuses on algorithmic persuasion, social media advertising, and the psychological impacts of digital technologies. Specializing in areas like consumer behavior and advertising effectiveness, she examines how emerging technologies such as AI and virtual assistants influence trust, privacy perceptions, and brand interactions.
Her work bridges academic and practical domains, addressing challenges in cross-media advertising, data donation ethics, and the academic-practitioner divide. She has pioneered frameworks like the MADE Framework for generative AI in experimental design and contributed to understanding surveillance perceptions in digital contexts. Her research often employs mixed-methods approaches, analyzing both quantitative consumer responses and qualitative cultural dynamics.
Key themes include the ethical implications of algorithmic persuasion, the role of empathy in AI interactions, and the efficacy of ephemeral social media content. Her studies frequently highlight the tension between technological advancements and consumer privacy concerns, offering actionable insights for marketers and policymakers.
Dr. Voorveld's publications span prestigious journals and industry reports, with a focus on topics such as voice agent prosody, cross-cultural privacy differences, and the meta-analysis of creative media strategies. Her work emphasizes practical applications, ensuring academic findings translate to real-world solutions in advertising and digital communication.
