معرفی
Jiemiao Chen is a Senior Lecturer in the Department of Marketing at Monash University, where she has served since 2011. She holds a PhD and Master's degree in Marketing and Business, respectively, from Indiana University Bloomington.
Education:
- PhD in Marketing, Indiana University Bloomington (2005–2011)
- Master's of Business, Indiana University Bloomington (2005–2008)
Research Interests: Jiemiao’s work focuses on consumer psychology, with a particular emphasis on advertising effectiveness, health marketing, and sustainable consumption. Her research explores topics such as consumer responses to creative advertising, the impact of social class on green consumption, and ethical behaviors influenced by mindfulness.
Research Contributions: Her publications span journals like Journal of Consumer Research and Journal of Brand Management. Key themes include the curvilinear effects of social class on sustainable consumption and the role of city tiers in consumer reactions to creative advertising.
Grants & Leadership:
- Principal Investigator for projects such as Boundary Condition of Advertising Creativity (2017–2017) and Conceptual Differences in Perceptions of Ad Creativity (2011–2012).
- Active in grant reviews, seminar organization, and mentoring Honours and PhD students.
Professional Engagement: She serves as an ad hoc reviewer for prominent journals and conferences, and her work has been featured in media and policy discussions globally.
