معرفی
Dr. Rebecca Jenkins is Deputy Head of the Department of Communication and Journalism at Bournemouth University, with academic titles including Professor and Principal Academic. She holds a PhD in Consumer Culture (2011) from Bournemouth University, alongside an MA in Marketing Communications (2005) and BA in Linguistics (2004). Her research focuses on consumption in the imagination, digital possessions, and advertising’s impact on wellbeing. She co-founded AGORA, prioritizing societal and environmental wellbeing in advertising studies.
- Education:
- PhD in Consumer Culture, Bournemouth University (2011)
- MA in Marketing Communications (2005)
- BA (Hons) in Linguistics (2004)
- Research: Explores digital possessions’ intergenerational valuation, imagination’s role in consumption, and advertising’s effects on attention and purpose. Notable contributions include defining 'platformised possessions' and 'consumer hybrids.'
- Awards: Editor’s Choice Award (2011) for groundbreaking work in Journal of Consumer Culture.
- Grants: Current project ‘Digital Possessions in the Family’ (BA/Leverhulme Small Research Grant, 2018).
- Labs/Teams: Co-leads AGORA, collaborating with media giants like Global, Hearst UK, and ITV to align advertising strategies with societal wellbeing.
Her work bridges consumer psychology and digital culture, emphasizing ethical consumption and the transformative role of technology in daily life.
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