Mike Molesworth

Dr. Mike Molesworth is an Associate Professor in Marketing at the Department of Marketing, Birmingham Business School, University of Birmingham. He has been teaching marketing communications and digital marketing since 1999 and is actively engaged in research, supervision, and academic publishing.

His educational background includes a PhD in Consumer Culture, a CIM Diploma, a PGCTHE, and a BA(Hons) in Advertising Management.

Mike Molesworth's research centers on critical and qualitative approaches to marketing, with a focus on digital consumption, consumer culture, and ethical dimensions of digital media. He employs psychoanalytic and interpretive methods to explore consumer behavior, particularly in relation to digital possessions, online platforms, and corporate responsibility. His work often challenges dominant narratives in marketing and examines the emotional, symbolic, and institutional complexities of contemporary consumption.

His recent publications reveal a strong trend in examining the paradoxes of digital life, including human-AI relationships, digital ownership, consumer resistance, and the emotional dynamics of corporate responsibility. He frequently collaborates with scholars such as Grigore, Denegri-Knott, and Jenkins, contributing to leading journals in marketing and management.

He teaches modules such as Marketing Communications, International Brand Management, and Consumer Behaviour, and is an experienced PhD supervisor interested in critical marketing, consumer culture, psychoanalytic approaches, and corporate responsibility in digital contexts.

Mike Molesworth has not received any explicitly mentioned scientific awards in the provided text.

He supervises PhD students in areas related to critical marketing and consumer culture, though specific student names are not listed. He is involved in research projects exploring digital goods, platform economies, and ethical consumption, often using qualitative and interpretive methodologies.

There is no mention of specific labs or research teams led by him, but his collaborative work suggests active participation in research networks within the Department of Marketing and beyond.