Scott Jones

Dr Scott Jones is an Assistant Professor in Marketing at the University of Birmingham's Birmingham Business School, where he contributes to research and teaching in consumer culture and marketing theory.

Education:

• PhD in Marketing, Lancaster University (2021)
• PG Certificate in Teaching and Learning in Higher Education, Sheffield Hallam University (2015)
• MA in Marketing and Public Relations, UCLAN (2013)
• Postgraduate Diploma in Marketing, Chartered Institute of Marketing (CIM) (2010)
• Post Graduate Certificate in Education, Lancaster University (2007)
• BA (Hons) in Business Management, University of Hull (2001)

Dr Jones is a Consumer Culture Theory (CCT) scholar with research interests in the cultural dimensions of consumption. His work explores escapism, fandom, food waste, and ethical consumption practices. He is also pioneering alternative research dissemination methods, including storytelling, videography, and podcasting. In 2022, he received funding from the Academy of Marketing to develop a podcast series on PhD publication, reflecting his commitment to innovative academic communication.

His recent publications reflect a strong focus on consumer behavior, identity, and emotional experiences in consumption, particularly through digital and media contexts. Articles in journals like Marketing Theory, Journal of Business Research, and Journal of Marketing Management demonstrate his expertise in understanding how consumers navigate identity, escapism, and ethical dilemmas in modern consumption.

Scientific Awards and Recognitions:

• Fellow of the Higher Education Academy (FHEA)
• Chartered Marketer and Associate Member of the Chartered Institute of Marketing
• Academy of Marketing Grant (2022) for podcast series on PhD publication

Dr Jones has extensive teaching experience, previously serving as a Senior Lecturer at Sheffield Business School. He is also an External Examiner for Marketing programs at Bolton University (2023–2027) and serves as an ad hoc reviewer for top journals including Marketing Theory and Journal of Marketing Management. His work bridges academic rigor with practical impact, especially in the areas of ethical marketing and consumer wellbeing.

While no specific lab or research team is mentioned, his collaborative projects—such as the podcast with Dr Anuja Pradhan—suggest active engagement in interdisciplinary and international research networks.