معرفی
Aziza Jones serves as an Assistant Professor in the Marketing Department at the Wisconsin School of Business, University of Wisconsin-Madison, holding the Jeffrey J. Diermeier Faculty Fellowship since her June 2021 appointment. Her research centers on marketing against inequality through two interconnected frameworks: developing strategies to uplift marginalized communities and analyzing how inequality perceptions shape consumer behavior.
Her educational foundation includes a B.A. in Marketing, Management, and Entrepreneurship from the Wisconsin School of Business and a Ph.D. in Marketing from Rutgers University. Her research expertise spans consumer behavior with specific focus on social inequality, marginalized communities, and public policy applications.
Recent publications reveal consistent exploration of inequality-consumption dynamics across diverse contexts including education policy, sustainable consumption, and socioeconomic signaling. Her work appears in high-impact venues such as the Journal of Consumer Psychology and Proceedings of the National Academy of Sciences, demonstrating interdisciplinary reach across marketing, psychology, and public policy domains.
Her scientific recognition includes:
- Jeffrey J. Diermeier Faculty Fellowship
Professor Jones actively contributes to academic discourse as an Ad Hoc Reviewer for the Journal of Consumer Research and Society of Consumer Psychology conferences. Her media presence includes features in Public Health Post and WSB Stories highlighting her research on values-driven consumer choices. Her teaching philosophy integrates inequality perspectives, emphasizing that effective marketing requires understanding diverse lived experiences. No information is available regarding student advising, research grants, or laboratory affiliations.
