معرفی
Serena F. Hagerty serves as an Assistant Professor of Marketing at the University of Virginia's Darden School of Business, where she teaches the core marketing course for the full-time MBA program and the elective "Marketing and Society".
Her academic credentials include:
- B.A. in Psychology from Harvard College
- Ph.D. in Marketing from Harvard Business School
Dr. Hagerty's research interrogates the moral dimensions of consumer behavior amid escalating economic inequality and political polarization. She investigates how societal judgments determine permissible consumption across wealth strata and examines how consumers expect firms to navigate socio-political tensions. Her work reveals how inequality fundamentally reshapes consumption ethics and social acceptability thresholds.
Analysis of her 2020-2023 publications shows consistent focus on moral consumption boundaries during crises, with recurring themes of relational diversity, paradoxical news preferences, and inequality-driven judgment shifts. These works bridge consumer psychology with urgent societal challenges through rigorous experimental methodology.
Her recognition includes:
- American Marketing Association’s CBSIG Rising Star Award for doctoral research excellence in consumer behavior
While specific advising roles and grant details aren't documented in available sources, her research has secured publication in premier outlets including Proceedings of the National Academy of Sciences, Journal of Consumer Research, and Journal of Consumer Psychology, demonstrating significant scholarly impact.
