معرفی
Fleura Bardhi is a Professor of Marketing at Bayes Business School, City St George's, University of London. She holds a visiting professorship at Copenhagen Business School and previously taught at Northeastern University, Boston. Her research focuses on consumer behavior, digital consumption, and access-based consumption, coining concepts like 'liquid consumption' and 'access-based consumption.' She serves on editorial boards of leading journals, including Journal of Marketing and Journal of Consumer Psychology.
Education: PhD from University of Nebraska-Lincoln (USA), MSc from Norwegian School of Management (Norway), and B.A. from University of Tirana (Albania).
Research Interests: Fleura explores how digital and global trends shape consumer behavior, including sharing economies, transnational consumption, and consumer life transitions. Her work emphasizes qualitative methods and sociological approaches to understand market dynamics in post-industrial societies.
Article Trends: Recent work addresses chronic consumer liminality, digital nomadism, and transnational market navigation. Themes include global mobility's impact on identity, the psychology of access-based systems, and the role of digital platforms in reshaping consumption patterns.
- Awards: 2015 CCT Conference Best Special Session Award for studying families' consumption during life transitions.
Advising & Grants: Fleura advises on consumer entrepreneurship in sharing economies and collaborates globally. Her research has been funded by institutions focusing on consumer culture theory and transnational markets.
Labs/Teams: Engaged with the Center for Empirical Philosophy and Behavioral Insights (CEPBI) at Wharton and the Consumer Culture Theory Consortium.
