Sarah Schwarz

Sarah Schwarz, Ph.D., is an Assistant Professor of Marketing at the Katz School of Business at Fort Lewis College since 2024. Her expertise spans Global Marketing, Strategic Marketing Management, Consumer Behavior, and Consumer Culture Theory.

• Ph.D. in Program Management (Marketing & Branding), University of Innsbruck (2019-2023)
• MAG in International Economic & Business Studies, University of Innsbruck (2013-2019)
• Exchange Program, Wilfrid Laurier University (2016-2017)

Dr. Schwarz investigates consumer cultures in mobile contexts, focusing on digital nomadism, luxury experiences, and sustainable travel. She employs qualitative methods like ethnography, netnography, and focus groups to analyze consumption patterns in transient environments.

Her recent publications examine Instagram fitness culture, paradoxes of sustainable nomadism, and spatial belonging in digital nomad communities. Key conference presentations explore topics like "Traveling Minds: Imagining Home Consumption" and "Wi-Fi Connects: Digital Nomads and Their Spaces" across France, Sweden, Austria, and the UAE.

Scientific Awards:

• Young Scholar Research Funding (2022)
• Performance-Based Scholarship (2020, 2021)
• Scholarship for Scientific Theses (2017, 2020)
• Excellence Scholarship (2020)
• Joint Study Funding (2016)

Dr. Schwarz's research bridges theoretical frameworks with practical insights, particularly in strategic marketing and consumer-brand dynamics within fluid modernity contexts.