Christiane Aufschnaiter

Christiane Aufschnaiter is a University Lecturer and academic leader at MCI The Entrepreneurial School, specialized in Marketing & Consumer Research with a focus on Branding and Digital Consumption. She currently serves as Head of the Business Administration Online program and Academic Director of General Management. Her roles include teaching Marketing, Digital Strategies, and Leadership in online programs since 2017.

• PhD in 'Organizing the Digital' from University of Innsbruck (2023)
• BA in Russian and Magister in International Business from University of Innsbruck
• Studied International Economics at Uppsala University (2007-2008)

Her research explores digital nomad lifestyles, materiality in branding, and consumer-object relationships. Recent work includes studies on spatial consumption patterns and co-living ecosystems. She received the 2024 Prize of the City of Innsbruck for Research and Innovation.

Active in educational innovation: developed MCI's eStudy platform, taught over 20 courses, and supervised 40+ student theses. Key publications include contributions to the Elgar Encyclopedia of Consumer Behavior and peer-reviewed journals like Marketing Theory.