Johannes Dickel

Johannes Dickel holds dual academic roles as a **University Lecturer for Business Administration** at the **Leopold-Franzens-University Innsbruck** (Institute of Geography) and as a **Professor of Business Administration and Head of Marketing** at the **MCI Management Center Innsbruck**. His expertise spans teaching, applied research, and strategic development in business education.

**Education**: He earned a **Dr. oec. HSG** (PhD in Marketing) from the University of St. Gallen (HSG), Switzerland, and a **Diplom-Kaufmann** (Business Administration) from Universities of Siegen, Münster (Germany), and Bern (Switzerland).

**Research Interests**: Focuses on **Marketing Strategy, Sustainable Business Practices, Employer Branding, and Cross-Cultural Management**. His work bridges academic research with practical applications, such as analyzing the economic value of volunteer work and exploring ethical consumer behavior.

**Publications**: Over 50 academic articles, book chapters, and practitioner-oriented pieces, including work on employer branding, hybrid consumer behavior, and corporate social responsibility. Recent trends highlight sustainability, authenticity in marketing, and the intersection of ethics and business strategy.

**Awards**: No explicit scientific awards listed, though he is an active reviewer for journals like the *International Journal of Sustainability in Higher Education* and contributes to academic associations such as the AFM (Marketing Professors’ Group).

**Advising & Grants**: Supervised over 80 theses (Bachelor’s/Master’s/Diploma) on topics ranging from employer branding to cross-channel marketing. Member of strategic committees at MCI and the PRME initiative for responsible management education.

**Labs/Teams**: Leads MCI’s Executive Education program in *Sales Management* and advises initiatives like the Competence Center for Global Account Management (CGAM). Engaged in interdisciplinary projects, such as the 'House of Grains' sustainability project in South Tyrol.