معرفی
Stephan Ludwig is a Professor of Marketing at Monash University specializing in marketing communications, digital marketing, and marketing analytics. He holds editorial roles at top journals including the Journal of the Academy of Marketing Science (Co-Editor), Journal of Retailing (Area Editor), and Journal of Marketing (Editorial Review Board). He chairs the Marketing Theory Track at EMAC and previously led the Digital Marketing Track at ANZMAC.
His research focuses on communication design, text mining, and consumer behavior, with work published in leading marketing and information systems journals. He collaborates with Fortune 500 companies and startups, and has led programs such as the Digital Marketing Master at University of Melbourne and the Unilever Business Academy.
Ludwig’s current research project (2023–2026) explores 'Harnessing Business Insights from Unstructured Customer Data.' His contributions span academic leadership, industry partnerships, and methodological innovation in analyzing unstructured data.
