معرفی
Peter Danaher is a Professor of Marketing and Econometrics at Monash University in Australia, serving as Head of the Marketing Department (2019-2021). He holds visiting positions at leading institutions like London Business School and MIT. His research focuses on media exposure, advertising effectiveness, TV audience behavior, and internet usage. He currently co-edits the Journal of Marketing Research and has served on editorial boards of top journals.
Key Projects:
- Leading 'Innovative Use of Customer Data for Business Growth' (2020-2025)
- 'Econometric Models for Marketing Decision Making' (2014-2020)
- 'New Methods for Analysing Marketing Databases' (2010-2012)
Research Interests include:
- Advertising Effectiveness
- Television Audience Measurement
- Customer Satisfaction
- Forecasting and Sampling
Notable Awards:
- INFORMS Long Term Impact Award (2017)
- Paul Green Award (2016)
- Fellow of the Academy of Social Sciences Australia (2015)
Grants and Collaborations: Secured ARC grants totaling millions, collaborating globally on projects like 'Harnessing Business Insights from Unstructured Customer Data' (2023-2026). His work bridges academia and industry, addressing digital media challenges and marketing strategies.
