Angelika Senft

Prof. Dr. Angelika Senft is a Professor of Business Administration and Marketing at the Frankfurt University of Applied Sciences, Faculty 3: Business and Law. She specializes in strategic marketing, advertising research, media usage, and gender marketing. Her teaching includes courses in marketing mix, industrial product marketing, and service marketing. She actively supervises student theses and coordinates marketing programs at the faculty.

Education and Background:

• PhD (Dr. rer. oec.) from University Duisburg in advertising effect research
• Prior industry experience in marketing roles at BASF Group, Henkel KGaA, and consulting firms
• International experience in the US (New York, Boston) and Spain

Research Focus:

• "Wo(men) Online": Analyzing gender differences in internet/social media usage among 18-30-year-olds
• Advertising Effect Research: Optimizing communication strategies for target groups
• Gender Marketing: Studying women's decision-making roles in purchasing and investment

Affiliations and Roles:

• Member of German Marketing Association, Marketing Club Frankfurt, AfM, Schmalenbach Society
• Technical coordinator for Marketing at Faculty 3
• Member of Faculty Commission for Awards and Honors
• Advisor for conferences and consulting in strategy, customer satisfaction, and marketing mix analysis