معرفی
Professor Tracey Danaher is a distinguished academic in Marketing and Services Marketing at Monash University, Melbourne, Australia. She holds a Professorial role in the Department of Marketing within the Faculty of Business and Economics. Her research focuses on customer experience, healthcare marketing, service quality, and advertising effectiveness. Danaher has published over 50 articles in top journals like the Journal of Marketing and Journal of Service Research, and her work has contributed to UN Sustainable Development Goals through healthcare and consumer well-being research. She has secured over $10M in grants, including ARC and MRFF awards, and led projects on healthcare innovation and customer data analytics.
Education: PhD from the University of Western Australia. Prior roles include positions at the University of Queensland and visiting scholarships at Florida State, Arizona State, and NYU. She served as Academic Director of the Australian Centre for Retail Studies and sits on editorial boards of leading journals. Awards include the AMA-EBSCO Responsible Research Award (2021) and multiple best paper recognitions. Teaching commitments include Services Marketing, Integrated Marketing Communications, and Qualitative Research Methods.
Research interests span healthcare service environments, consumer well-being, and cross-disciplinary collaboration. She mentors 14 PhD/Honours students and advises on healthcare and retail industry challenges through consulting. Key projects include advancing pediatric cancer therapies and data-driven business growth strategies.
