معرفی
Dr. Kane Koh is a Lecturer in the Department of Economics Finance & Marketing at RMIT University, Melbourne, Australia. He previously served as an Associate Lecturer at the University of Melbourne from July 2023 to February 2025. He holds a PhD from the University of Melbourne, specializing in marketing science methodologies, including analytics, machine learning, and econometric modeling. His research explores phenomena such as pet adoption, monetization strategies, live streaming services, and customer valuation, supported by over $26,000 in grants from the Marketing Science Institute.
Education
Completed PhD at The University of Melbourne, focusing on marketing science applied to structured and unstructured data.
Research Interests
- Substantive: Digital Marketing, Marketing Technology, Customer Experience, Creator Economies, Content Monetization, Online Toxicity, Live Streaming, Charities, Crowdfunding, Sensory Experiences
- Methodological (Structured Data): Quantitative Marketing, Time Series Modelling (Panel Vector Autoregression)
- Methodological (Unstructured Data): Machine Learning (Video/Audio/Text), Text Analyses
Awards
- Runner-up, AMS Review/Sheth Foundation - Doctoral Competition (2025)
- Winner, ANZMAC Conference Honorable Mention (2024)
- Winner, University of Melbourne Doctoral Best Paper Award (2024)
- Finalist, SMA Dissertation Competition (2024)
- Highly Recommended Runner-Up, ACSPRI Fellowship (2023)
- Winner, Melbourne Doctoral Poster Sessions (2023)
- Finalist, 3MT Competition (2023)
- Winner, RMSIG Doctoral Award (2023)
- Winner, AMS Review/DoCCA (2023)
Teaching & Collaboration
Coordinates MKTG1415 Digital Marketing at RMIT. Open to PhD supervision, industry partnerships, and data-driven collaborations. Expertise in leveraging analytics for digital marketing strategies.
