معرفی
Ismail Erzurumlu is an Assistant Professor of Marketing at NEOMA Business School, where he teaches Marketing Strategy, Marketing Management, and Integrated Marketing Communications. He holds a PhD in Management with a Marketing specialization from Koc University.
His research focuses on the intersection of marketing and finance, specifically examining how product portfolio decisions impact firm market value and stock risk. Key research areas include:
- Marketing-Finance Interface
- Product Failure/Recall dynamics
- Innovation impact on financial performance
- B2B marketing strategies
- Luxury goods and conspicuous consumption
His publication portfolio (2016-2023) demonstrates consistent focus on financial implications of product decisions, with recent work exploring sustainability in luxury retail. Research methodologies frequently employ event studies and financial metrics to analyze product recalls, discontinuations, and innovation risks.
Awards recognizing his scholarly contributions include:
- Finalist for AMS Mary Kay Dissertation Proposal Award
- Runner-up in PDMA-UNH Innovation Dissertation Competition
- Finalist for EMAC Best Paper Award based on Doctoral Work
He maintains active professional engagement as an ad hoc reviewer for the Journal of Product Innovation Management and holds memberships in the American Marketing Association and European Marketing Academy.
