معرفی
Kartik Kalaignanam is a Professor of Marketing and Moore Fellow at the Darla Moore School of Business, University of South Carolina. His research bridges product development, CRM practices, and firm performance, with a focus on strategic decision-making in automotive, digital marketing, and consumer behavior.
- Ph.D. in Marketing, Texas A&M University
- M.S. in Marketing/E-commerce, Texas A&M University
- B.S. in Instrumentation Engineering, University of Mumbai
His research spans:
- Product Development Alliances and Outsourcing
- CRM Personalization and Outsourcing
- Product Recall Dynamics
- Digital Transformation in Retail
- Consumer Responsibility and Regulation
- Marketing Agility
Scientific recognitions include:
- PDMA and ISBM Dissertation Honors
- ISMS Long Term Impact Award Finalist (2015)
- Best Paper Awards at AMA Marketing Conferences
Kalaignanam teaches Marketing Management and Pricing Analytics across undergraduate and MBA programs. His work has been featured in CNBC, The Wall Street Journal, and Reuters.
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