معرفی
Greg Allenby is the Helen C. Kurtz Chair in Marketing and Professor of Marketing at The Ohio State University's Max M. Fisher College of Business. He also holds a courtesy appointment as a Professor of Statistics. His work focuses on quantitative methods in marketing and Bayesian statistical modeling, with applications in product design, pricing, and consumer behavior analysis.
Education:
- Ph.D., 1988: University of Chicago (Statistics and Marketing)
- M.B.A., 1986: University of Chicago (Statistics and Behavioral Science)
- M.S., 1981: Illinois Institute of Technology (Operations Research)
- B.S., 1978: Ohio Northern University (Mechanical Engineering)
Research Interests:
- Bayesian modeling for marketing analytics
- Conjoint analysis and choice modeling
- Consumer preference dynamics and heterogeneity
- Text analysis and sentiment extraction
- Econometric demand modeling
- Applications in charitable fundraising and pricing strategy
Professional Contributions:
- Former Editor of Quantitative Marketing and Economics
- Former Associated Editor of Marketing Science, Management Science, and Journal of Marketing Research
- Chair of the American Statistical Association's Section on Statistics in Marketing
Awards:
- 2024 AMA Paul Converse Award
- 2023 Gil Churchill Lifetime Achievement Award
- 2012 AMA Parlin Award
- 2010 ISMS Long Term Impact Award
- Fellow, American Statistical Association (ASA)
- Fellow, Informs Society for Marketing Science (ISMS)
Teaching:
- BUSML 7243: Prescriptive Analytics
- BUSML 8252: Marketing Models
- BUSML 8253: Recent Advancements in Marketing Research
Labs/Teams: Active contributor to the Nationwide Center for Advanced Customer Insights at Fisher College.
۰مقاله منتشرشده
