معرفی
Brian Hipsher is a Senior Lecturer in the Department of Marketing & Logistics at the Max M. Fisher College of Business, Ohio State University. He specializes in market-based management, retail strategy, and consumer-centric supply chain dynamics.
- Teaching Focus: Marketing strategy, retail management, and supply chain decision-making.
- Key Courses: BUSML 4204 (Marketing Projects), BUSML 4251 (Retail Management), BUSML 3250 (Principles of Marketing), BUSML 7396 (Consumer Centric Supply Chain), BUSML 7715 (Attracting and Retaining Customers in Health Sciences).
His research interests align with practical applications in dynamic marketing environments, customer value assessment, and health sciences industry engagement.
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