معرفی
Deborah Mitchell is a Clinical Associate Professor in the Marketing & Logistics department at The Ohio State University's Max M. Fisher College of Business, where she has been affiliated since Spring 2012. She previously taught at the University of Wisconsin-Madison, Northwestern University, Stanford, University of Pennsylvania, Cornell, and Temple University.
- Education: Ph.D. and MBA in Marketing from the University of Chicago Booth School of Business; BS in Business Administration from The Ohio State University, Fisher College
Her research and teaching focus on marketing strategy, branding, and consumer behavior, with publications appearing in the Journal of Consumer Research and Journal of Consumer Psychology. She also founded Cypress Consulting, a marketing firm serving high-profile clients.
Key courses taught include:
- BUSML 7218 - New Product Management
- BUSML 4203 - Marketing Strategy
- BUSML 4204 - Marketing Projects
- BUSML 7216 - Social Marketing & Public Policy
- MBA 6253 - Marketing
Her roles have included Executive Director of the Center for Brand and Product Management at the University of Wisconsin and Associate Dean for Enterprise MBA Programs and Marketing Services.
