معرفی
Nathalie Demoulin is Full Professor at IÉSEG School of Management, France, where she serves as Academic Director of the Master in Retail Management & Business Development. Her research explores consumer experiences in technology-enhanced retail environments.
Research focuses on:
- Omnichannel integration strategies across retail formats
- Impact of AI and mobile technologies on shopping behaviors
- Servicescape design and environmental irritants
- Corporate social responsibility perceptions in retail
- Adoption barriers for payment technologies
Recent work examines asymmetrical channel integration, AI's role in purchase decisions, and seamless shopping journey design. Publications appear in leading marketing and retail journals including Journal of Business Research and Journal of Retailing.
Teaching responsibilities include Marketing Strategy, Customer Relationship Management, and Loyalty Program design across Grande École, MSc, and postgraduate programs. Professional experience includes consultancy roles for retail and finance organizations.
