معرفی
Angelina Klink, M.Sc., is a Research Assistant and doctoral student at the Chair for Marketing and Retailing at Trier University's School of Business Administration since 2022. She works under Univ. Professor Dr. Bernhard Swoboda, focusing on retail branding and multi-channel marketing dynamics.
- Education: Master of Science in Business Administration (2022, Trier University), Bachelor of Science in Business Administration (2016-2020, Trier University)
Her research interests span retail branding, omnichannel strategies, and consumer behavior, particularly in how marketing instruments affect brand equity across channels. Recent publications examine touchpoint moderation, cross-channel integration, and equity-driven consumer loyalty in fashion retailing. Her work bridges traditional and digital marketing frameworks, emphasizing experiential and behavioral outcomes.
Current projects analyze pre-purchase experience optimization and channel-specific marketing impacts, presented at top-tier conferences like the AMA Summer Academic Conference. She specializes in empirical studies connecting brand equity with consumer behavior in omnichannel environments.
