Frank Hälsig

Prof. Frank Hälsig is a Professor of General Business Administration with a focus on Marketing at the Saarland University of Applied Sciences (htw saar). His roles include leading the Bachelor's program in Business Administration and overseeing the Marketing Science Master's program. Previously, he served as Director at Simon-Kucher & Partners, a global strategy and pricing consultancy, advising over 50 companies across 10+ countries. His expertise spans pricing strategies, omnichannel retailing, digital business models, and customer relationship management.

Education: Studied at the University of Applied Sciences Saarbrücken (UdS), with teaching promotions at the University of Trier under Prof. Swoboda. International teaching engagements include Cracow University of Economics, Tongji University (Shanghai), and Babeş-Bolyai University (Romania).

Research focuses on digitalization in retail (e.g., mobile payments, platform economics), pricing excellence, and customer-centric strategies. Key contributions include studies on retail brand equity, cross-sectoral analyses of service quality, and pandemic-related retail innovations. He has authored 15+ peer-reviewed articles since 2004.

Recognitions include the ASTA Teaching Award 2025, multiple 'Goldener Trichter' prizes, and the Paul H. Repplinger Honor Prize. Active in university governance as Faculty Council member and external networks like the Marketing Club Saar and Saarland Accelerator mentorship program.

Administrative contributions: Coordinates modules in E-Business, International Marketing, and CRM. Oversees EXIST grant applications and advises on innovation-driven business models. Engaged in industry partnerships through the Arbeitskreis Hochschule und Wirtschaft (AHW).