Nicole Schwarz

Prof. Dr. Nicole Schwarz has been a Professor of General Business Administration and Marketing at Saarland University of Applied Sciences (htw saar) since 2009. She leads the Master's program in Cultural Management since 2014, a collaboration with HfM Saar and HBKsaar. Her academic background includes a PhD in Engineering Sciences from Saarland University, focusing on new materials, and professional experience in product management and international marketing at Villeroy & Boch AG before transitioning to academia.

Research Focus:

• Cultural Marketing & Communication
• M-Commerce and Mobile Payment Systems
• Sharing Economy in Textile Industry
• Cultural Integration in Germany
• Audience Development for Cultural Institutions

Leadership & Collaborations:

• Equal Opportunities Commissioner for the Faculty of Economics and Social Sciences (2018–present)
• Advisory Board Member, Saarland Cultural Heritage Foundation (2019–present)
• Organized international workshops on cultural management and AI
• Active in university-industry collaboration through AHW working group

Scientific Awards:

• Stifterverband Future Project Recognition (2020)
• University Competition Winner (2019)
• State Prize for University Teaching (2016)