Adrian Schütz

Adrian Schütz is a researcher and PhD student at the Chair for Marketing and Retailing within Faculty IV (Business Administration) at the University of Trier, Germany. He serves as a research assistant to Prof. Dr. Bernhard Swoboda since 2024 and previously held graduate assistant and tutor roles at Trier University since 2021.

• Academic Focus: International E-Commerce, Institutional Distances, Standardization of Online Services, Strategic Retail Management
• Education: M.Sc. in Business Administration (2021-2023) with specialization in Marketing & Retailing, Strategy & Innovation; B.Sc. in Business Administration (2018-2021)

His research examines how formal and informal institutional distances influence e-commerce firms' standardization strategies in global markets. He has presented at premier conferences including the Academy of International Business (AIB) and European International Business Academy (EIBA), receiving multiple awards for his work on international digital retailing.

Awards:

• Nachwuchspreis 2025 (VHB-Commission for International Management)
• Best Paper - International Marketing Track (EIBA Conference 2024)
• GSJ Global Strategy Research Best Paper Prize Runners-up
• AIB-Sheth Foundation Best International Marketing Paper Award nominee

He has contributed to research projects on digital retailing while also gaining practical experience in business development at EP Food GmbH, CC Pharma, and Aldi Süd through internships spanning 2020-2023.